Introduction
This Privacy Policy applies to all websites, services, and mobile messaging programs operated by Lakeside Books (“we,” “us,” or “our”). We understand that you care about how your information is collected, used, and shared, and we appreciate your trust. By visiting our website or using any of our Services, including opting into our SMS or MMS messaging programs, you agree to the practices described in this Privacy Policy.

Information We Collect
Lakeside Books collects personal information from you when you engage with our website, make purchases, create an account, subscribe to emails, opt into text message programs, contact customer support, complete surveys, or otherwise use our Services. This information may include your name, email address, phone number, billing and shipping address, account credentials, and payment details, as well as any information you voluntarily provide through forms or communications. When you join our mobile messaging program, we collect and store your phone number and messaging interaction data solely for the purpose of operating the program and delivering messages to you.

Automatically Collected and Technical Data
We also automatically collect certain technical and usage information when you browse our website, such as your IP address, device type, operating system, browser type, referring URLs, pages visited, time spent on the site, and click behavior. We use cookies and similar technologies to personalize your experience, remember your preferences, analyze trends, and improve the performance of our website. You may disable cookies in your browser settings, although doing so may limit some site functionality. Some third-party partners, such as analytics providers, may also use cookies or similar tools, and their practices are governed by their own privacy policies.

How We Use Your Information
Lakeside Books uses the information we collect to provide and maintain our Services, authenticate your account, process transactions, communicate with you about purchases or account activity, send marketing messages, improve website performance, personalize your experience, respond to customer inquiries, enhance security, prevent fraud, and comply with legal requirements. You may opt out of marketing communications at any time by using the unsubscribe link in any promotional email, replying STOP to any SMS message, or contacting us at info@lakesidebooks.com.

Sharing Your Information
We do not sell, rent, or trade your personal information. We share information only with trusted third-party service providers who assist us in operating our business—such as payment processors, email and SMS platforms, shipping partners, analytics tools, and website hosting providers. These third parties may access personal information only to the extent necessary to perform their services and are prohibited from using it for marketing purposes. We may disclose information as required by law, court order, or government request, or when necessary to protect our rights or the safety of our customers. In the event of a merger, acquisition, or sale of assets involving Lakeside Books, we may transfer personal information as part of that transaction and will notify users before any changes take effect.

Security Measures
We are committed to safeguarding your personal information and use a combination of physical, electronic, and procedural measures to protect it. Sensitive information—such as payment details—is encrypted and processed through reputable third-party providers. While we take reasonable steps to secure your information, no method of internet transmission is entirely secure, and we cannot guarantee absolute protection.

Data Retention and User Rights
We retain personal information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce agreements. You may access, update, or request the deletion of your personal information at any time by logging into your account or contacting us at support@lakesidebooks.com.

Customer Testimonials
We may display customer testimonials or reviews on our website or in marketing materials. If a testimonial includes personal information, we will obtain your consent before posting it. You may request to update or remove your testimonial by contacting us.

Use of Google reCAPTCHA
Our website uses Google reCAPTCHA to protect against spam and abuse. reCAPTCHA analyzes various device, behavioral, and technical information to distinguish between humans and automated software. Your use of reCAPTCHA is governed by Google’s Privacy Policy and Terms of Service.

Children’s Privacy
Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that such information has been collected, we will promptly delete it.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time, and unless otherwise stated, changes apply to all information we maintain. If we make material changes, we will notify users via email or a prominent notice on our website before the revised policy takes effect. Users who have opted out of communications or deleted their accounts will not be contacted, but updated terms will still apply to previously collected data as permitted by law.

Contact Information
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, you may contact us at info@lakesidebooks.com.